The day before the sale we inspected a great pen of 30 bred heifers. They were fat and big and beautiful. We couldn’t get over the fact that they weren’t at a special sale. They were at a smaller barn that would be selling goats and weigh cows all day. There was a bred cow special the following day, Thursday at a more well-known livestock exchange. These girls wouldn’t sell until Friday. What an odd situation, we thought.
The decision was this: Go to the sale on Thursday and get the best 20 we could afford in our budget. There would definitely be something, but would they be as nice as these?
...or...
The other option was to wait until Friday and risk these heifers going too high, or they won’t let us buy just the 20 we need, and we would not have any heifers at all. Having the freedom of choice was harder than if we had no choice at all. Paradox at its finest. While we spend so much time and energy preserving our ability to choose, it causes quite a bit of frustration and stress when the options are too generous, as in too much of a good thing… is a bad thing.
Ultimately, we went to the sale on Thursday. Walking through the stockyards, we didn’t see anything spectacular. It was hard to hold a candle to the others. Nevertheless, plenty of heifers. Plenty of good size. Plenty bred for our calving window. But nothing seemed to measure up to the ones we saw the day before. We thought, maybe we should just go back home. Maybe we should just watch, just in case. Even when some fancy ones came in the ring, they seemed short and squatty. A few seemed lousey. Though they were right on weight at 900#s, the first one in looked downright obese. The anticipation was unbounded, and listening to the rhythmic cacophony of the auction intensified the experience.
The auctioneer started high, went low, entertained two bidders who were quickly out, internet buyer might win, then we bid twice, and sold. Take 20. It was over as quick as that but in slow motion. They were ours, and there was no going back. Suddenly, all the anxiety melted away into a warm spot in my gut and my brain. I was quite pleased.
We bought our cows at exactly the middle budget. That was good. We gate cut 20. That was good. Bred, heavy, uniform, docile, deep, black, all very good. We really couldn’t have asked for anything else, so all was good.
Then I thought of the others. I didn’t even want to watch the sale for the second group because I didn’t want to know whether or not we got the best deal. I thought, “Ignorance is bliss,” and if I know what the others bring, I might be disappointed. That risk of distress outweighed the possibility that those heifers might be more expensive than ours. What if they were? Then they were probably better, and somehow we bought inferior cattle. My thoughts swirled, and I was racked with discontent. Eventually, words came to my mouth.
“I don’t think we should even watch the sale tomorrow because I don’t want to know what those heifers bring.”
I was immediately admonished. I shouldn’t think like that because the purchase was a win/win. If we did get a good deal, then we know it. If they sell the same, then we know we were in the right market. If they sell lower, then we will learn a lesson, and we can readjust in the future.
It has to do with learning and affirmation. I grew up on aphorisms, and while Ignorance may be Bliss, the second half says, Knowledge is Power! We all have this desirable capability to create our own pleasure in the world around us. “Tis thinking that makes it so,” to quote from Shakespeare, meaning if you think it hard enough and thoroughly enough, it becomes true, so we build our own happiness. Most of us in America are raised to believe happiness is something to search for; something to be found (or lost) when really, we have the ability to be content with what we have in thinking it true.
As our 20 black heifers came down the alley and onto the truck, they seemed better than I’d remembered them. None were quite a short as they’d seemed; it must have been the ring. They weren’t really lousey or squatty. They looked... perfect. Once they were home, they fit right in with our retained heifers; nay, they were better! My thoughts of the other sale dissipated, and I grew more and more pleased with our purchase.
I had to. The decision was irreversible, so maybe my subconscious told me, “You must like them, you have no choice.” Not the case. The Free Choice Paradigm was at work. Because the decision was final, there were no other options; the mind’s natural desire is to be content. It synthesizes its own happiness! Surprisingly, in studies at Harvard, when bounded by a decision with no other option, the individual was surprisingly and statistically happier than when given numerous choices. When given the opportunity to know the other outcome, I was frustrated and uneasy; case and point. But just to know!
The new option presented itself: watch our new heifers in the field and remain blissfully ignorant? ---or--- watch the sale and learn from our experience? This is the option always presented before us. Choice is the enemy of naive happiness but perhaps conducive to natural happiness. Choosing put me (and you, the reader) back in the catch-22, so this is where the story ends. Deus Ex Machina!
My desire to stay ignorant was blissful; what better feeling in the world can one have besides bliss? There isn’t one. However, there is one more valuable, Knowledge. Knowing doesn’t always make a person happy, but it is far more useful. Sometimes procuring information can be somber, dissatisfying, even painful, but it leads us to wisdom to do better, and that is as close to natural happiness that we will ever have.
The new option presented itself: watch our new heifers in the field and remain blissfully ignorant? ---or--- watch the sale and learn from our experience? This is the option always presented before us. Choice is the enemy of naive happiness but perhaps conducive to natural happiness. Choosing put me (and you, the reader) back in the catch-22, so this is where the story ends. Deus Ex Machina!
My desire to stay ignorant was blissful; what better feeling in the world can one have besides bliss? There isn’t one. However, there is one more valuable, Knowledge. Knowing doesn’t always make a person happy, but it is far more useful. Sometimes procuring information can be somber, dissatisfying, even painful, but it leads us to wisdom to do better, and that is as close to natural happiness that we will ever have.
To learn more about the Free Choice Paradigm and Synthetic Happiness:
Gilbert, Dan. The surprising science of happiness. TEDTalks. February 2004. Retrieved from https://www.ted.com/talks/dan_gilbert_asks_why_are_we_happy/transcript?language=en#t-503000.





